Current:Home > Contact'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back -ValueMetric
'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back
View
Date:2025-04-13 23:59:36
Shrimp lovers will notice a key item missing from Red Lobster's new menu.
In an interview with TODAY that aired Monday, CEO Damola Adamolekun announced that the seafood chain's revamped menu will include nine new items from a lobster bisque to bacon-wrapped sea scallops. However, he confirmed that the $20 endless shrimp deal has ended permanently.
"Relevant, compelling and exciting is what we want Red Lobster to be for the future, and so we’re working on that now," Adamolekun told TODAY.
Last year the seafood chain made all-you-can-eat shrimp a permanent menu item after two decades of offering it for a limited time. The decision, made by former Red Lobster CEO Paul Kenny, cost $11 million and saddled the company "with burdensome supply obligations" subsequent CEO Jonathan Tibus said in a May bankruptcy filing.
While teasing the possibility of the controversial item's return, current CEO Adamolekun decided against it, explaining that it's "because I know how to do math."
What are the new items?
Red Lobster's revamped menu includes nine new items, which have not all been revealed, Adamolekun said.
He teased following nine items:
- Hush puppies
- Bacon-wrapped sea scallops
- Lobster bisque
- Lobster pappardelle pasta
- Grilled mahi
- Parmesan-crusted chicken
"I expect a stampede into our restaurants because we’re bringing back the hush puppies," Adamolekun said, referring the item discontinued in recent years. "I stopped going to Red Lobster because they stopped the hush puppies. Since I was in college I love the hush puppies. I’m glad they’re back."
What has Red Lobster CEO previously said about ‘endless shrimp’?
Adamolekun has "always felt dubious" about the seafood chain’s decision to offer a $20 endless shrimp deal to its customers, sharing in an October interview with CNN that shrimp was a “very expensive product to give away endlessly.”
Red Lobster decided to make the deal a permanent offering last year, nearly 20 years after they only served it seasonally and for a limited time. The decision, according to Adamolekun, caused “chaos” at locations nationwide.
"You stress out the kitchen. You stress out the servers. You stress out the host. People can’t get a table," Adamolekun told CNN.
Adamolekun said in October he would consider bringing the deal back but made no promises, citing profit concerns.
“I never want to say never, but certainly not the way that it was done," he added. "We won’t have it in a way that’s losing money in that fashion and isn’t managed."
Who is the new CEO of Red Lobster
Damola Adamolekun was brought on to be the new Red Lobster CEO in August.
The Nigeria native joins the company after previous corporate experience as P.F. Chang’s CEO and Chief Strategy Officer, as well as partner at the New York investment firm Paulson & Co.
Contributing: Jonathan Limehouse and Amaris Encinas
veryGood! (776)
Related
- Which apps offer encrypted messaging? How to switch and what to know after feds’ warning
- Trump ally Steve Bannon blasts ‘lawfare’ as he faces New York trial after federal prison stint
- What are the best financial advising companies? Help USA TODAY rank the top U.S. firms
- 15 new movies you'll want to stream this holiday season, from 'Emilia Perez' to 'Maria'
- A South Texas lawmaker’s 15
- New Mexico secretary of state says she’s experiencing harassment after the election
- Gigi Hadid and Bradley Cooper Prove They're Going Strong With Twinning Looks on NYC Date
- Missing Ole Miss student declared legally dead as trial for man accused in his death looms
- Taylor Swift makes surprise visit to Kansas City children’s hospital
- Bev Priestman fired as Canada women’s soccer coach after review of Olympic drone scandal
Ranking
- A Mississippi company is sentenced for mislabeling cheap seafood as premium local fish
- Man Found Dead in Tanning Bed at Planet Fitness Gym After 3 Days
- 'I heard it and felt it': Chemical facility explosion leaves 11 hospitalized in Louisville
- College Football Playoff ranking release: Army, Georgia lead winners and losers
- McKinsey to pay $650 million after advising opioid maker on how to 'turbocharge' sales
- Republican Gabe Evans ousts Democratic US Rep. Yadira Caraveo in Colorado
- Why Officials Believe a Missing Kayaker Faked His Own Death and Ran Off to Europe
- Keke Palmer Says Ryan Murphy “Ripped” Into Her Over Scream Queens Schedule
Recommendation
Senate begins final push to expand Social Security benefits for millions of people
Deommodore Lenoir contract details: 49ers ink DB to $92 million extension
New Yorkers vent their feelings over the election and the Knicks via subway tunnel sticky notes
Five best fits for Alex Bregman: Will Astros homegrown star leave as free agent?
Skins Game to make return to Thanksgiving week with a modern look
Residents urged to shelter in place after apparent explosion at Louisville business
Judge moves to slash $38 million verdict in New Hampshire youth center abuse case
Angels sign Travis d'Arnaud: Former All-Star catcher gets multiyear contract in LA